What is branding and how to harness the power of it

Branding is key to a successful product. It can sound vague and fairly daunting, but it’s one of those marketing concepts you need to understand. Not just in terms of what branding means, but how to apply the elements of good branding to your own company

You might think of your product as your brand, but in marketing terms, they’re two different things. Your product is what you sell, whether it’s something physical or a service. It’s likely that there are other similar—if not identical—products on the market. But your brand should be unique

To learn more about the meaning of branding and its role in marketing—read on! To jump right into how you can harness the power of branding strategy and identity for your brand, check out the video below