The power of social media

There are plenty of insights and data on the internet about social media and how social is increasing every company’s revenue goals by “1 trillion dollars,” or how the population is running to every social platform

We should all be on social as soon as we can and start posting every day, every minute, every second! Right

Wrong

The true power of social media is influence. Social provides an avenue for companies to not only engage with customers, but also influence them with the right content that helps them make a decision

How social media has power

There is plenty of research showing social media’s growing impact on people, communication, and society

For instance, Pew Research Center report most U.S. adults use Youtube, with Facebook cited as the second-most network – with Tik Tok, Instagram, and SnapChat highly-used for adults under the age of 30

Globally, Smart Insights shows  over 57% use at least one form of social media – with many using it for news

So right away, there’s power in numbers – the vast numbers of people who engage equates to a lot of influence in how algorithms shape people’s online interactions and what they view / read. This also shapes people’s opinions and feelings on current events, hot topics, etc